Vivë Houston
Vivë Houston, a premium automotive detailing and car studio, wanted to generate more leads in an increasingly competitive environment on digital channels. We developed a multi-channel digital media campaign to increase the efficiency of their acquisition KPIs and gain insights into the top performing campaigns, creatives, channels, demographics, and geo-targeting.
Client
Vivë Houston
Year
2022
Category
Digital Marketing
Tracking & Analytics Architecture
Services
Marketing Strategy
Multi-Channel Ads
Multi-Channel Digital Analytics
Vivë, the ultimate provider of car appearance and high end detailing treatment in the greater Houston area.
An innovative car care studio, Vivë takes detailing and car care to the next level by utilizing the finest paint assessment digital gauges, infrared thermal curing lamps, digital microscope system, pneumatic powered tools, paint refinement machines, automotive rendered lighting, controlled clean room as well as eco-friendly and VOC-compliant chemicals.
Considering the competitive nature of keywords in this category, our focus started with a keyword strategy and competitive analysis on keywords, campaigns and value propositions.
The main objective of the campaign was to increase awareness and conversions while managing costs for Vivë.
Additionally, to enhance all digital performance, a new tagging and analytics architecture was set up in order to initiate data-informed decisions for future growth plans.
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Vivë Houston
Discovery
The team leveraged Google Tag Manager, Google Analytics, and Google Ads to create and manage their multi-channel digital media campaign. Google Tag Manager was used to manage all marketing and analytics tags, while Google Analytics provided a holistic view of all campaigns, both digital and in-person.
The strategy for the Google Ads search ads campaign was used to drive geo-targeted and relevant traffic to the Vivë Houston landing pages to generate new leads.
The Strategy Playbook
Before starting the campaign, it's important to have a clear understanding of what you want to achieve. The goal of building brand awareness and messaging across target audiences.
01
Keyword Research
& Channel Strategy
02
Competitive Research
03
Identify Competitive Value Propositions
04
Analytics & TaggingArchitecture
Identify your target audience: Understanding your target audience is crucial for any marketing campaign. This will help you create more effective messaging and choose the right channels to reach them. By pairing channel research with target audiences, a strategy forms.
Leverage a performance channel: A digital acquisition campaign allows you to reach your target audience through a specific method like search and retargeting. Search was an important performance channel based on the diversity of keyword impressions and a growing market.
Vivë Houston
Impact
The search ads campaign was highly successful, resulting in a 25% increase in efficient acquisition KPIs. The Google Analytics setup provided valuable insights into the top performing campaigns, creatives, channels, demographics, and geo-targeting.
This data-informed decision-making allowed Vivë Houston to optimize their campaigns and reach their target audience more effectively.
The digital acquisition campaign for Vive Houston was a great success. The utilization of Google Tag Manager, Google Analytics, and Google Ads allowed the team to manage their campaigns effectively, gain valuable insights, and drive more business through digital channels. The increased efficiency of the acquisition KPIs and data-informed decision-making are testament to the success of this campaign.
150%
Increase in Phone Calls
