LUXE Auto Spa
Client
LUXE Auto Spa
Year
2024
Category
Growth Acquisition
Services
Google Ads
Tracking & Analytics
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​Luxe Auto Spa engaged Litehouse to develop and execute a Google Search Ads strategy to generate steady lead flow for its growing auto spa business.
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LUXE was already the dominant player in its market, with a good reputation and a steady lead flow from referrals. However, rather than pursuing aggressive expansion, the company aimed to take a more strategic approach—focusing on controlling growth, optimizing ad spend, and improving lead quality.
The goal was to refine their digital advertising strategy to ensure sustainable scalability while maintaining their premium positioning in the industry.
The campaign objective was to drive both awareness and conversions while maintaining cost efficiency. To further enhance digital performance, we implemented a new tagging and analytics architecture, enabling data-driven decision-making for future growth.
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​Luxe Auto Spa
Discovery
The team utilized Google Tag Manager, Google Analytics, and Google Ads to develop and manage a high-performing Search campaign. Google Tag Manager streamlined the management of marketing and analytics tags, while Google Analytics provided comprehensive insights into both digital and in-person campaign performance.
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The Google Ads search strategy focused on driving highly targeted, location-specific traffic to LUXE’s landing pages, ensuring a steady flow of quality leads.
The Strategy Playbook
01
Keyword Research
& Channel Strategy
02
Competitive Research
03
Identify Competitive
Value Propositions
04
Analytics & TaggingArchitecture
Identify your target audience: Understanding your target audience is crucial for any marketing campaign. This will help you create more effective messaging and choose the right channels to reach them. By pairing channel research with target audiences, a strategy forms.
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Leverage a performance channel: A digital acquisition campaign allows you to reach your target audience through a specific method like search and retargeting. Search was an important performance channel based on the diversity of keyword impressions and a growing market.
​Luxe Auto Spa
Impact
The search campaign for LUXE immediately produced leads from the first weeks, as the campaign progressed the cost per lead became more efficient with optimizations.
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Additionally, the website saw over 18,000 unique visitors from strategic geo-targeting, with over 2,400 leads generated solely from search campaigns. As awareness of LUXE as a brand grew, this produced a 50% increase in Organic Search as a natural byproduct of the campaign.
The digital acquisition campaign for LUXE was a great success. The utilization of Google Tag Manager, Google Analytics, and Google Ads allowed the team to manage their campaigns effectively, gain valuable insights, and drive more business through digital channels. The increased efficiency of the acquisition KPIs and data-informed decision-making are testament to the success of this campaign.
2,400+
New Leads
