Cure Rare Disease
Cure Rare Disease is a 501c3 nonprofit biotech developing treatments for rare and ultra-rare neuromuscular diseases.
Litehouse began working with Cure Rare Disease at a critical time for the organization as it entered a new phase of growth.
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Our initial engagement included creating and implementing a strategy to maximize the effectiveness of their Google Ads grant, and grew to overseeing an overhaul of their website to better reflect the scale and scope of their drug development programs, as well as working with their internal team to streamline their digital marketing initiatives and processes.
Client
Cure Rare Disease
Year
2022 - Current
Category
Digital Marketing
Non-Profit
Services
Nonprofit Google Ads Grant Management
Website Optimization
Digital Marketing Strategy
Marketing Processes Optimization
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Litehouse works with many nonprofit organizations to provide both strategic marketing consulting and tactical execution to support their internal marketing teams.
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This is the approach we took with Cure Rare Disease. By providing strategic consulting across digital marketing initiatives, we guided the internal team on creating consistent messaging across platforms, streamlined their marketing operations to make execution more efficient and implemented regular measurement and reporting processes to continue testing what's working and what isn't.
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On the tactical side, we developed and executed a Google Ads strategy that allowed the organization to get more value and results from the Google Ads grant provided to nonprofits by Google.
The Strategy Playbook
01
Update website messaging, organization and design to better communicate the mission and scale of programs
02
Develop Google Ads strategy to more effectively use Google Ads grant budget to increase traffic from highly relevant searches
03
Streamline marketing processes so internal team can execute more consistently, leading to richer content development, consistent email marketing and improved awareness from social media channels
Cure Rare Disease
Impact
Our efforts resulted in significant improvements for CRD. The organization experienced a 108% increase in website traffic from social media channels, a 138% increase in traffic from highly targeted, relevant Google campaigns, and a 135% increase in organic website traffic.
138%
increase in traffic from highly targeted, relevant Google campaigns
